SoundCloud UI Animated Advertisement for Asonn
Asonn is an upcoming artist from the city of Toronto, Canada. The advertisement was created with the purpose of promoting Asonn's SoundCloud and music. To do this, both Asonn and I posted the motion graphic on Twitter and Instagram, which included links to his SoundCloud page.
Whilst approaching this project, I went in with the mindset of giving the viewers a smooth and relaxed perspective when watching the video; however, I still wanted the video to be effective in attracting and maintaining the audience's attention. To do this, I needed the continuity of my SoundCloud UI illustration to remain consistent with the official SoundCloud UI throughout the whole video. Although this was time-consuming, I think it was 100% worth it and ultimately increased the overall quality of the project when seen finalized.
Credits:
Callum Meade: 2D Motion (UI Animation, Logo Animation, Lower Third), Editing, Design (UI Illustration), Sound Design
Willie Freeman: Sound Design
Audio: Music
A P O L L O - BAE BOI
Asonn - Paradise (Releasing Soon)
Asonn - Ride4Me (Releasing Soon)
Tools:
Adobe After Effects
Adobe Illustrator
Project Breakdown
Animation:
SoundCloud Logo
Animation:
Background
I aimed to maintain the clean and smooth theme that I had going throughout the whole project. The background is essentially the SoundCloud logo duplicated in diagonal lines. Firstly, I turned the SoundCloud logo (.EPS file) into a shape layer and then utilised the shape options (repeater) to duplicate the logo diagonally. Finally, I placed two position keyframes to give the background motion and used an expression to continue the motion beyond the second keyframe.
Expression: loopOut("continue")
Animation:
SoundCloud Soundtrack
The overall objective of the motion graphic advertisement video was to promote Asonn's music. I created lower thirds to clearly present the previewed song to the viewers at its moment of being teased within the video. When introducing and ending the animation for the lower third, I utilised the iconic bright, orange SoundCloud play/pause button. This was to capture the audience's direct attention. I also animated the text and background to bring the lower third to life through the use of additional motion.
Animation:
SoundCloud Search Bar: “Follow” - “Following” Transition
Animation:
Lower Thirds
The overall objective of the advertisement was to promote Asonn's music. I created lower thirds to clearly present the previewed song to the viewers at its moment of being showcased within the video. When introducing the animation for the lower third, I utilised the iconic bright, orange SoundCloud play/pause button. This was to capture the audience's direct attention. I also animated the text and background to bring the lower third to life through the use of additional motion.