NBA2K21 Animated Video Graphics for SoaR x Canada Basketball
Credits:
Callum Meade: 2D Motion (Transition, Lower Thirds), Editing, Design, Sound Design
Willie Freeman: 2D Motion (Transition, Lower Thirds), Editing, Design, Sound Design
Tools:
Adobe After Effects
Adobe Illustrator
SoaR, a gaming organization, partnered with Canada Basketball to launch an NBA2K21 campaign aimed at finding the best Canadian players on the PlayStation 5 platform. Willie and I created a video to present the campaign to Canada Basketball's Instagram audience and inform them of the challenge rules and deadline. The ultimate goal of the challenge was to identify the best players who would go on to represent Team Canada in the FIBA Esports Open tournament.
The project brief stipulated that the provided footage be appropriately edited and that the video include motion assets, which I had to create. I was required to use the Canada Basketball brand style guide to maintain consistency with the brand's identity.
In this collaboration, I was responsible for creating a logo animation using the Canada Basketball logo, as well as designing on-screen graphics that would effectively highlight the challenge rules. Willie, on the other hand, was responsible for cutting and editing the footage, producing an animated video intro and end card, and designing the sound.
Overall, the video was created with the primary purpose of promoting the NBA2K21 campaign and making its rules and deadline known to the Canada Basketball audience on Instagram. Willie and I worked together to create a visually appealing video that adhered to the Canada Basketball brand style guide and included the necessary motion assets to make the challenge rules clear and engaging for viewers.
