Jam Collection Spec Animated Poster for 100 Thieves

Whilst being a huge fan of the newly released 100 Thieves Jam Collection merchandise, I wanted to experiment and create a fan-made animated poster. I used an image from their official website of the Jam Collection merchandise being showcased and then I used it as the primary focus of the poster.

To make the iconic 100 Thieves red branding colours stand out further, I manipulated the saturation in Photoshop. Using After Effects, I added quoted text from the 100 thieves website to give information about the Jam Collection merchandise; in addition to this, I also included the 100 Thieves brand title/name. Finally, I animated the scale for the image and animated the text by utilizing the text layer animation parameters.

100 Thieves Jam Collection:

"Introducing the Jam Collection. Inspired by tie-dye design, this 12 piece collection features our hellmark red and black colors with a custom swirl dye and gradient patterns." (100 Thieves. 2020. Page 1.)

Credits:

Callum Meade: Motion Graphics, Design (Poster Design)

Tools:

• Adobe After Effects